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Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Also Known As:
Account Executive
Advertising Manager (Ad Manager)
Advertising Sales Manager (Ad Sales Manager)
Classified Advertising Manager (Classified Ad Manager)
Communications Director
Communications Manager
Creative Services Director
Marketing and Promotions Manager
Promotions Director
Promotions Manager
Wages
Annual wages for Advertising and Promotions Managers in United States
Job Outlook
Below Average
New job opportunities are less likely in the future
United States
2033 Projected Employment
21,700
-3% Change From 2023
Explore Advertising and Promotions Managers video
Tasks you might complete in a day.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Contact organizations to explain services and facilities offered.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
- Prepare and negotiate advertising and sales contracts.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Represent company at trade association meetings to promote products.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Plan and execute advertising policies and strategies for organizations.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Direct and coordinate product research and development.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Train and direct workers engaged in developing and producing advertisements.
- Direct and coordinate product research and development.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Plan and execute advertising policies and strategies for organizations.
- Prepare and negotiate advertising and sales contracts.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Subject areas you may need to master.
- Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
- Medicine and Dentistry - Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
- Therapy and Counseling - Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
- History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Foreign Language - Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
- Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Building and Construction - Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
- Physics - Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Mechanical - Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
- Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Chemistry - Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
- Philosophy and Theology - Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
- Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Biology - Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
Strengths you may need in this role.
- Active Listening - Listening to others, not interrupting, and asking good questions.
- Learning Strategies - Using the best training or teaching strategies for learning new things.
- Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
- Quality Control Analysis - Testing how well a product or service works.
- Management of Material Resources - Managing equipment and materials.
- Social Perceptiveness - Understanding people's reactions.
- Writing - Writing things for co-workers or customers.
- Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
- Operations Analysis - Figuring out what a product or service needs to be able to do.
- Equipment Selection - Deciding what kind of tools and equipment are needed to do a job.
- Instructing - Teaching people how to do something.
- Management of Personnel Resources - Selecting and managing the best workers for a job.
- Active Learning - Figuring out how to use new ideas or things.
- Management of Financial Resources - Making spending decisions and keeping track of what is spent.
- Science - Using scientific rules and strategies to solve problems.
- Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
- Negotiation - Bringing people together to solve differences.
- Troubleshooting - Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
- Repairing - Repairing machines or systems using the right tools.
- Operations Monitoring - Watching gauges, dials, or display screens to make sure a machine is working.
- Systems Evaluation - Measuring how well a system is working and how to improve it.
- Operation and Control - Using equipment or systems.
- Time Management - Managing your time and the time of other people.
- Installation - Installing equipment, machines, wiring, or computer programs.
- Speaking - Talking to others.
- Technology Design - Making equipment and technology useful for customers.
- Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
- Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
- Equipment Maintenance - Planning and doing the basic maintenance on equipment.
- Reading Comprehension - Reading work-related information.
- Service Orientation - Looking for ways to help people.
- Mathematics - Using math to solve problems.
- Coordination - Changing what is done based on other people's actions.
- Programming - Writing computer programs.
- Persuasion - Talking people into changing their minds or their behavior.
- Reaction Time - Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
- Glare Sensitivity - Seeing something even if there is a glare or very bright light.
- Speech Recognition - Recognizing spoken words.
- Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
- Far Vision - Seeing details that are far away.
- Finger Dexterity - Putting together small parts with your fingers.
- Perceptual Speed - Quickly comparing groups of letters, numbers, pictures, or other things.
- Visualization - Imagining how something will look after it is moved around or changed.
- Dynamic Strength - Exercising for a long time without your muscles getting tired.
- Written Expression - Communicating by writing.
- Category Flexibility - Grouping things in different ways.
- Mathematical Reasoning - Choosing the right type of math to solve a problem.
- Selective Attention - Paying attention to something without being distracted.
- Dynamic Flexibility - Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
- Near Vision - Seeing details up close.
- Control Precision - Quickly changing the controls of a machine, car, truck or boat.
- Number Facility - Adding, subtracting, multiplying, or dividing.
- Arm-Hand Steadiness - Keeping your arm or hand steady.
- Sound Localization - Noticing the direction that a sound came from.
- Memorization - Remembering words, numbers, pictures, or steps.
- Static Strength - Lifting, pushing, pulling, or carrying.
- Depth Perception - Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
- Spatial Orientation - Knowing where things are around you.
- Time Sharing - Doing two or more things at the same time.
- Extent Flexibility - Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
- Problem Sensitivity - Noticing when problems happen.
- Manual Dexterity - Holding or moving items with your hands.
- Information Ordering - Ordering or arranging things.
- Oral Expression - Communicating by speaking.
- Fluency of Ideas - Coming up with lots of ideas.
- Written Comprehension - Reading and understanding what is written.
- Deductive Reasoning - Using rules to solve problems.
- Originality - Creating new and original ideas.
- Gross Body Equilibrium - Keeping your balance or staying upright.
- Speed of Limb Movement - Quickly moving your arms and legs.
- Wrist-Finger Speed - Making fast, simple, repeated movements of your fingers, hands, and wrists.
- Speech Clarity - Speaking clearly.
- Multilimb Coordination - Using your arms and/or legs together while sitting, standing, or lying down.
- Explosive Strength - Jumping, sprinting, or throwing something.
- Night Vision - Seeing at night or under low light.
- Peripheral Vision - Seeing something to your side when your are looking ahead.
- Hearing Sensitivity - Telling the difference between sounds.
- Oral Comprehension - Listening and understanding what people say.
- Rate Control - Changing when and how fast you move based on how something else is moving.
- Stamina - Exercising for a long time without getting out of breath.
- Speed of Closure - Quickly knowing what you are looking at.
- Flexibility of Closure - Seeing hidden patterns.
- Response Orientation - Quickly deciding if you should move your hand, foot, or other body part.
- Auditory Attention - Paying attention to one sound while there are other distracting sounds.
- Trunk Strength - Using your lower back and stomach.
- Gross Body Coordination - Moving your arms, legs, and mid-section together while your whole body is moving.
- Visual Color Discrimination - Noticing the difference between colors, including shades and brightness.
Average Education Attained
Highest level of education earned by people in this career.
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Content sourced from United States Department of Labor Employment and Training Administration ("DOLETA") and the Minnesota Department of Employment & Economic Development ("DEED")