Find Your Dream Job
Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Also Known As:
Business Development Specialist
Communications Specialist
Demographic Analyst
Market Analyst
Market Research Analyst
Market Research Consultant
Market Research Specialist
Market Researcher
Wages
Annual wages for Market Research Analysts and Marketing Specialists in United States
Job Outlook
Bright
New job opportunities are very likely in the future
United States
2033 Projected Employment
978,300
8% Change From 2023
Explore Market Research Analysts and Marketing Specialists video
Tasks you might complete in a day.
- Forecast and track marketing and sales trends, analyzing collected data.
- Direct trained survey interviewers.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Develop and implement procedures for identifying advertising needs.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Seek and provide information to help companies determine their position in the marketplace.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Monitor industry statistics and follow trends in trade literature.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Monitor industry statistics and follow trends in trade literature.
Subject areas you may need to master.
- Medicine and Dentistry - Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
- Foreign Language - Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
- Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
- Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Therapy and Counseling - Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
- History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Philosophy and Theology - Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
- Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
- Building and Construction - Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
- Mechanical - Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Physics - Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
- Biology - Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
- Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
- Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
- Chemistry - Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
- Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Strengths you may need in this role.
- Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
- Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
- Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
- Operations Analysis - Figuring out what a product or service needs to be able to do.
- Operations Monitoring - Watching gauges, dials, or display screens to make sure a machine is working.
- Equipment Maintenance - Planning and doing the basic maintenance on equipment.
- Negotiation - Bringing people together to solve differences.
- Installation - Installing equipment, machines, wiring, or computer programs.
- Management of Material Resources - Managing equipment and materials.
- Service Orientation - Looking for ways to help people.
- Instructing - Teaching people how to do something.
- Technology Design - Making equipment and technology useful for customers.
- Reading Comprehension - Reading work-related information.
- Learning Strategies - Using the best training or teaching strategies for learning new things.
- Mathematics - Using math to solve problems.
- Active Listening - Listening to others, not interrupting, and asking good questions.
- Time Management - Managing your time and the time of other people.
- Programming - Writing computer programs.
- Speaking - Talking to others.
- Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
- Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
- Repairing - Repairing machines or systems using the right tools.
- Quality Control Analysis - Testing how well a product or service works.
- Management of Financial Resources - Making spending decisions and keeping track of what is spent.
- Systems Evaluation - Measuring how well a system is working and how to improve it.
- Coordination - Changing what is done based on other people's actions.
- Troubleshooting - Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
- Equipment Selection - Deciding what kind of tools and equipment are needed to do a job.
- Writing - Writing things for co-workers or customers.
- Management of Personnel Resources - Selecting and managing the best workers for a job.
- Operation and Control - Using equipment or systems.
- Persuasion - Talking people into changing their minds or their behavior.
- Active Learning - Figuring out how to use new ideas or things.
- Science - Using scientific rules and strategies to solve problems.
- Social Perceptiveness - Understanding people's reactions.
- Oral Comprehension - Listening and understanding what people say.
- Visualization - Imagining how something will look after it is moved around or changed.
- Control Precision - Quickly changing the controls of a machine, car, truck or boat.
- Flexibility of Closure - Seeing hidden patterns.
- Dynamic Strength - Exercising for a long time without your muscles getting tired.
- Selective Attention - Paying attention to something without being distracted.
- Multilimb Coordination - Using your arms and/or legs together while sitting, standing, or lying down.
- Dynamic Flexibility - Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
- Extent Flexibility - Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
- Gross Body Coordination - Moving your arms, legs, and mid-section together while your whole body is moving.
- Peripheral Vision - Seeing something to your side when your are looking ahead.
- Stamina - Exercising for a long time without getting out of breath.
- Fluency of Ideas - Coming up with lots of ideas.
- Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
- Problem Sensitivity - Noticing when problems happen.
- Static Strength - Lifting, pushing, pulling, or carrying.
- Written Expression - Communicating by writing.
- Speed of Limb Movement - Quickly moving your arms and legs.
- Mathematical Reasoning - Choosing the right type of math to solve a problem.
- Explosive Strength - Jumping, sprinting, or throwing something.
- Information Ordering - Ordering or arranging things.
- Rate Control - Changing when and how fast you move based on how something else is moving.
- Wrist-Finger Speed - Making fast, simple, repeated movements of your fingers, hands, and wrists.
- Sound Localization - Noticing the direction that a sound came from.
- Speech Recognition - Recognizing spoken words.
- Night Vision - Seeing at night or under low light.
- Depth Perception - Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
- Auditory Attention - Paying attention to one sound while there are other distracting sounds.
- Reaction Time - Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
- Trunk Strength - Using your lower back and stomach.
- Visual Color Discrimination - Noticing the difference between colors, including shades and brightness.
- Oral Expression - Communicating by speaking.
- Spatial Orientation - Knowing where things are around you.
- Finger Dexterity - Putting together small parts with your fingers.
- Speech Clarity - Speaking clearly.
- Gross Body Equilibrium - Keeping your balance or staying upright.
- Near Vision - Seeing details up close.
- Hearing Sensitivity - Telling the difference between sounds.
- Far Vision - Seeing details that are far away.
- Glare Sensitivity - Seeing something even if there is a glare or very bright light.
- Originality - Creating new and original ideas.
- Memorization - Remembering words, numbers, pictures, or steps.
- Number Facility - Adding, subtracting, multiplying, or dividing.
- Deductive Reasoning - Using rules to solve problems.
- Speed of Closure - Quickly knowing what you are looking at.
- Time Sharing - Doing two or more things at the same time.
- Response Orientation - Quickly deciding if you should move your hand, foot, or other body part.
- Written Comprehension - Reading and understanding what is written.
- Arm-Hand Steadiness - Keeping your arm or hand steady.
- Category Flexibility - Grouping things in different ways.
- Perceptual Speed - Quickly comparing groups of letters, numbers, pictures, or other things.
- Manual Dexterity - Holding or moving items with your hands.
Average Education Attained
Highest level of education earned by people in this career.
Career Coaching
Need a guide to help you on your career journey or to prepare for your next interview?
You May Also Be Interested In
Content sourced from United States Department of Labor Employment and Training Administration ("DOLETA") and the Minnesota Department of Employment & Economic Development ("DEED")